4/27/2023 0 Comments Girl uses exclamation mark textEffective content marketing requires making adjustments to keep your target audience engaged, so go ahead and use the exclamation point – but use it wisely! Contact Us! When used too often or incorrectly, the exclamation point can turn off your target audience and scare away new business. Yes, exclamation points can both help and hurt your content marketing strategy. Using an exclamation point results in 26 percent more clicks for B2B channels and 27 percent more clicks for B2C. The results are also positive on LinkedIn. For example, we found that using exclamation points in a post correlates with more engagement.”Īn exclamation mark isn’t commonly used on Facebook-71.17 percent of posts studied did not use them, but the posts that do see 2.7 times more engagement on average. However, punctuation can convey the kind of emotional value that helps brands connect at a more human level. According to Buffer, “Punctuation is often times considered an afterthought. Using exclamation points can help your content marketing strategy. The Acme Accounting Firm has more than 30 years of experience helping people with their taxes! Exclamation Points in Content Marketing: The Research The Acme Accounting Firm has more than 30 years of experience helping people with their taxes. Here’s an example that shows how an exclamation point can change the tone: Is your brand more straight-laced and professional or are you trying to convey a friendly, excited tone? For the former, you probably want to steer clear of exclamation points – or use them very sparingly, whereas the punctuation can be useful for the latter business’ voice. Know Your Business Reflect it in Your Content MarketingĪ strong content marketing strategy means knowing your business this means being mindful of voice. The second example gets your point across without being irritating. The third example is desperate and annoying to the eye. One key function of an exclamation point is to get your target audience to look. Here are some examples to illustrate this point. This means one exclamation point is enough any more than that and you risk alienating your customers (think of the boy who cried wolf). ![]() Does your Facebook update or tweet contain something your target audience cares about? If so, throw in an exclamation point, but don’t go wild.Ī successful content marketing strategy is often about finding the balance that’s just right. Content Marketing Tip: Keep It About Your AudienceĪll of your brand’s content should be about your audience, including your punctuation. However, when utilized correctly, an exclamation point makes for a smart addition to your content marketing strategy. An exclamation point is like laughing at your own joke.” The point’s bad rap is due to overuse. Scott Fitzgerald once said, “Cut out all those exclamation points. The exclamation point is the black sheep of the grammar world. This article was originally posted on October 5th, 2018.
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